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You’re not just wearing a logo.
You’re wearing a message.
'LLOW IT!
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The Story behind 'LLOW IT!
'Llow It' has been a staple of UK slang for decades, but when Kayode dropped it in the heat of the boardroom on BBC The Apprentice, it took on a whole new life - popularising the term and racking up millions of views on social media!
When tensions were rising and his name got thrown into the fire, Kayode hit back with two simple words – ‘LLOW IT!’ And just like that, a viral moment was born.
Whether someone’s moving mad, chatting nonsense, or just doing too much, sometimes the only response they need is:
🔥 'LLOW IT!' 🔥
No long talk. No explanations. No back and forth.
Just keep it moving.
📽 Press play below and witness the moment it all started!
As seen on
